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COVER STORY

Measuring Emotion

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

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Jun 1
edUcon 2025

edUcon 2025

edUcon 2025 is more than an education conference — it’s a movement. Next summer, join 1,000+ leaders in Bourbon City to boldly explore the future of the business events industry.

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Cold Drinks, Hot Topics – I Am Canadian: Calgary Edition

May 21, 2025 Bridgeland Distillery

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Webinar: Why You Should Join PCMA

May 22, 2025

Learn how a membership with PCMA can put you on the right track to take your career to the next level. The information in this webinar will highlight the different opportunities available to you when you join our community. We will go over how to take full advantage of all we offer! Prospective members will receive an overview of benefits and peers will share testimonials of how they best utilize their membership.

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CEMA Connects: Boost Event ROI by Helping Participants Feel Connected

May 28, 2025 Online

Want to know what really brings people together at events? We’ll walk through some surprising research and offer down-to-earth ideas to help you create deeper, more authentic event engagement.


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